The Organic Yield
Work / selected 2020–2025

Proof, not promises.

Growth we owned end to end, websites we designed and shipped, and an unusually deep run in the interior design ecosystem. The charts are rebuilt from real data: trends exact, a few absolutes held for confidentiality.

01 / case study

Foyr

Marketing lead · interior design software · SaaS

A strong product, invisible in a niche crowded by big brands. We built a product-led SEO and content engine that made organic search the primary growth channel, multiplying traffic, leads and conversions together while the product earned ~$100k/month and the weekly ad burn collapsed to a monthly fraction.

Monthly organic visits: 10k → 300k+ in five years
Start and end figures actual; interim points follow the real trend shape.
0100k200k300kY1Y2Y3Y4Y5300k+
View data as table
YearOrganic visits / month
Y110,000
Y224,000
Y360,000
Y4140,000
Y5300,000+
0×
Monthly organic traffic: 10k → 300k+ visits
0%
Paid ad spend: $20k/week → $5k/month, revenue held
400 → 2,500
Keywords ranking in the top 10
27 → 47
Domain authority
The content root system we planted at Foyr
Mapped from Foyr's live sitemaps today: 1,068 URLs, 668 articles on /learn alone, each cluster planned around how US homeowners, interior designers and contractors actually search. Try "pricing for interior designers" or "best interior design software": it's Foyr answering.
foyr.com/learn · 668 articlesRoom & style guides213 articlesDesigner business & pricing101 articlesSoftware & tools91 articlesHomeowner & renovation37 articlesFloor plans19 articles
Plus a 200-article long tail and 100+ course & gallery pages on foyr.com
Product-led keyword mappingTechnical SEOAuthority buildingContent flywheelInstagram 20k → 216k+YouTube 27M+ views
02 / case study

iqigai

Head of marketing · iqigai by Fractal Analytics

A new talent-marketplace brand under Fractal Analytics, built to find India's best data scientists and engineers, pre-assess them, and connect them with top recruiters. We built the website and Instagram from zero and ran the entire go-to-market in the brand's first five months.

0+
Data scientists & engineers assessed on-platform
3M+
Views across the launch campaign
0k+
Engineering students tested across campuses
0+
Instagram followers from a standing start
launch film, live on iqigai.ai
Website buildInstagram from zeroInfluencer partnershipsCampus activationFull GTM strategy & execution
03 / case study

Analytics Vidhya

Growth lead · data science platform

Analytics Vidhya's own data was holding growth nobody had claimed yet: a US audience already larger and more valuable than the domestic one. We reprioritized high-intent content, fixed on-page SEO across 1,500+ articles and rebuilt the conversion path. Rankings and authority moved within the first two quarters.

Top-10 rankings climbed every month
Dec → Aug, indexed to Dec (top 4–10 = 100). Growth actual: +50% top-3, +31% top 4–10.
050100150DecJanFebMarAprMayJunJulAug
Top-3 rankingsTop 4–10 rankings
View data as table
MonthTop-3 (indexed)Top 4–10 (indexed)
Dec20100
Jan21103
Feb22107
Mar23111
Apr25115
May26119
Jun27123
Jul28127
Aug30131
+0%
Top-3 ranking keywords
+0%
Top 4–10 ranking keywords
+0%
Overall top-10 rankings, year one
+0
Domain authority within 6 months
Analytics-led strategyCommercial-intent keywordsOn-page SEO at scaleCRO & journey mappingUS-market repositioning
04 / industry depth

The interior design ecosystem

We spent five years inside this industry at Foyr, producing its content and learning firsthand what designers, contractors and homeowners actually read, watch and buy. That understanding now ships as websites and growth work for studios across three countries.

studio website + lead engine, interior design
iii studio website hero, Spaces that stay with you, over a warm interior scene
iii studioIndia

A working studio's website, shaped around how clients actually brief interior designers. Now paired with a reel-led lead engine, organic and Meta ads both, that's already bringing in qualified enquiries.

studio website, being delivered
Dizzo Interiors website, three guided ways of working together, with room imagery
Dizzo InteriorsMexico

Designed and built bilingual, English and Spanish, for a studio serving clients in Mexico.

studio website, being delivered
Rove Interiors website hero, Considered interiors for the way you live
Rove InteriorsCanada

A portfolio-first build for a Canadian studio: let the work talk, then make the call easy.

Designer & contractor buying behaviorHomeowner content journeysProduct-led SEO for home & livingReels & video for design audiencesReel-led lead generationStudio website builds
05 / web

Websites, built & run

Marketing sites are marketing. We design, build and keep improving them. And because we also run the SEO, they're built to rank from day one.

landing experience, seo engagement ongoing
beet.health landing page, practice management software for nutritionists, with product UI
beet.healthHealth-tech

A conversion-focused landing experience for a health-tech platform. Designed, built and shipped, with the ongoing SEO engagement now running on top of it.

The performance bar
90+ / 70+

The PageSpeed scores every build ships to, desktop and mobile, before we call it done. Fast sites rank; slow ones rent.

Design → build → rank → iterate
06 / in motion

Social & video

Reels made for Foyr and interior design clients, including the reel engine now pulling qualified enquiries for iii studio. Tap through to watch them on Instagram.

Paying to be found? Let's make you findable.

Start a conversationrohit@theorganicyield.com